What is a Landing Page?

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What is a landing page and why is it different from a web page? 🤔

A landing page is a standalone web page created specifically for a marketing or advertising campaign. Unlike web pages, which typically encourage exploration, landing pages are designed to guide visitors to a single call to action.

How does a landing page work? 💭

A landing page is where a visitor lands after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. What makes a landing page effective is having fewer links that distract visitors away from your call to action.

That’s the power of landing pages!

About Unbounce:

Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your own landing pages—without needing a developer to code ‘em.


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