What is a Landing Page? How Do Landing Pages Work?

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!

In this segment we investigate “Landing Pages” — specifically, what is a landing page? What do you use them for? How do they work?

Ernie breaks down what a landing page is, common use cases for landing pages, the importance of holding up your end of the bargain, and the 6 critical elements of a landing page.

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