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Did you know that only 2% of the purchases are made at the first contact moment?
In an ideal world, every ad we create, every article we write will have a 100% conversion rate.
But in reality, a customer needs between 5 and 8 contact moments on average before a purchase is made.
And, it is these moments together form the customer journey and this journey is different for every customer.
A marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service.
Consider it as a visual representation of the various phases that your leads go through until they become your customer.
It allows you to track your customer at each stage, giving you deep insights into how the lead is interacting with your business
Here are the different stages involved:
1. Awareness
2. Interest
3. Evaluation
4. Purchase
5. Delight.
6. Loyalty
7. Advocacy
Watch the video for a better understanding 🙂
If you’re interested in learning more about topics related to experience management, check out
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