What Is A Sales Funnel?! – Awkward Marketing

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You know you need a sales funnel…but, real talk, first you kinda need to know what it is. Sales funnels, marketing funnels, product funnels, lead funnels, click funnels…the marketing world is always talking about these darn things and you know enough to nod your head at the right points but when it comes to actually implementing one in your small business strategy, you feel lost.

This episode of Awkward Marketing is for you if:

You’re a small business owner and you feel less than confident about what a sales funnel is and how to implement one on your website (or anywhere else for that matter)

You’re a digital marketing professional and you help your clients build funnels but have a hard time explaining the basics so they “get” what you’re doing and why

ABOUT THE SHOW: Awkward Marketing is a weekly show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.

ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)

Today, Rachael is back outside the Windy City with her husband, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at /

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