What is a Sales Tripwire? – Real Estate Marketing Funnel
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A tripwire is a powerful thing in sales. But what exactly is it, and how can it be used in a marketing funnel? Today Matt Ackerson of Autogrow.co gives you the answer.
From this episode:
Matt: I think that I can define what a tripwire is. Simply put, a tripwire is- it’s an inexpensive offer, usually; something that is seen as low cost, low risk, maybe with a 30-day money-back guarantee that you present to a potential, in this case, investor, maybe, for raising project equity online; but generally speaking, customers.
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