Let’s talk about how you can create a winning video marketing funnel, leveraging customer stories. The funnel is going to be where you show your main commercial, which is like a 30 second commercial, which should really tell your story. It should talk about who you are, what you do, why you do it, where you do it, and ultimately why they should choose you. You can run it across social media and YouTube and all these various places. And then what you want to do is take the audience of anybody who has viewed the commercial and watched it and put them into a retargeting funnel that then shows them videos of customer stories to build trust, and ultimately encourage them to choose your brand when making a purchase.
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