If I owned your business, I would do things differently. Hey, everyone, I’m Neil Patel, and today I’m going to break down what Neil Patel would do if he owned your business or website. Look, there’s six questions I would ask if I owned your business. These questions will open up new opportunities and make you grow your traffic and sales. So let’s dive right in.
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Question number one, do you have a winning product or service? And here’s what I mean by this, no matter how good of a marketer you are or a business owner you are, if your product or service isn’t amazing, you’re not going to do well in the long run.
And one way that you can see if you’re going in the right direction is by doing a NPS survey. So NPS stands for Net Promoter Score. It pretty much tells you how good you’re doing. The higher the number, the better. And what I would do is, as you’re doing this NPS, keep getting feedback.
So if you have low scores and people aren’t satisfied with your product or service, ask them why, ask them what you can improve. Because, if overall in the long run, if you continue to improve your product and service and iterate it, you won’t have the best score right away from day one. But over time, as you improve it, what you’ll find is you will get way more word-of-mouth sales.
The second question that I would ask is do you have a proven sales process in place? Look, I don’t care how good someone is at marketing, sales really does win at the end of the day.
Even if your product is better or you’re first to market, if you suck at sales, you’re not spending enough time in that, you’re not going to do as well.
The third question that I would ask is have you built a marketing funnel? Look, in marketing, costs have continually gone up. Marketing is no longer affordable. It keeps going higher and higher over time, and that’s not really going to change.
But how do you make the numbers work with marketing continually going up in expenses? Whether it’s paid ads or SEO, you still got to pay for people, time, sometimes you have to pay for the ads spots, but marketing is going up. Well, the way you counteract this is by improving your conversion rate, and that’s things like testing your button color, or copy or images, and you should be doing that.
The fourth question is, do you collect leads? I don’t care if you’re B2B, B2C, e-commerce, service, you need to collect leads. What I mean by a lead is at least collect the email address. If I have an e-commerce site, when someone leaves, I may offer them a coupon code, offer a discount if they put an email address.
Fifth question is, is your website minimally optimized from a on-page perspective? Because, if you haven’t really optimized everything you need to fix that. So what I would do is head over to Ubersuggest and put in your URL. Once you put in your URL in the left-hand navigation, go to the Site Audit report. The site audit report will break everything down from the SEO standpoint and then they’ll show you your errors. It’ll show you even things like Google Core Vitals information, like load time, how well you’re doing, what you need to end up fixing.
The sixth questions that you need to ask yourself before you’re getting organic traffic, what’s your traffic strategy to getting sales? The best approach is typically going to be the outbound sales, paid advertising, partnerships, affiliates. All those kinds of things work extremely well.
So let’s say there’s these e-commerce development shops that are redoing people’s Shopify site or big commerce site. We’ll work with these dev shops because they’re like, hey, these guys have this traffic, they have this big e-commerce store. They need people to drive more traffic and fine tune it.
So then we’ll partner up with these dev shops, And then, on the flip side, we may have customers that we’re driving a lot of traffic to. These e-commerce sites are getting bigger, and we’re just like, hey, your site’s a mess. You need to clean up your code. We recommend talking to that dev shop over there. So it’s a win-win situation.
And if you follow those tactics that I just broke down in this video, or you just ask yourself these questions, you’ll find more opportunities for you to grow.
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