What’s a sales and marketing funnel? Where do behaviours fit in?

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What’s more important ?
Having a sales and marketing funnel to measure the success of your investment in marketing and sales?
Training behaviours that will get clients to find you and choose you with your sales team?
The client experience all the way through that funnel to create a raving fan?

The answer is :….

All of the above.

A funnel without behaviours is just a funnel.

Behaviours that aren’t trained and measured are just things you hope people do.

An inconsistent client experience is what causes that “leaky funnel” and will do more damage than good.

You need to put them all together.

I can help. I friggin love this stuff . Reach out.


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