The definition of the sales funnel (also called a marketing funnel or revenue process) refers to the purchasing process that firms lead customers through when buying products. Sales funnels are broken into several steps, which differ based on the specific sales model.
- Awareness Phase – in which prospects become aware of the existence of a solution.
- Interest Phase – in which prospects demonstrate interest in a product by conducting product research.
- Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
- Decision Phase – In which a final decision is reached and negotiation begins.
- Purchase Phase – in which goods or services are purchased.
- Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
- Repurchase Phase – in which a customer repurchases a product or service.
Inside sales managers commonly adopt strategies, tools and strategies aimed at optimizing every stage of the sales process.
Interested in us getting to the point?
Here are our favorite two Sales Funnel Tools: ClickFunnels & Builderall
Sales funnel are the pathway that captures earnings prospects and moves them from awareness of your product to interest, desire and finally the sale. Here’s how to make sales funnel to drive sales for your company.
Creating sales funnel is among the most essential things you will need to do as a company owner, and sadly one of those things that many small business owners fail.
If you’re unfamiliar with this phrase, the sales funnel is a company’ strategy for top prospects from the”I do not know you” stage to the”let’s do business” stage. It does not just happen. You have to determine how to identify prospects, qualify them, and then lead them into the purchase.
Consider how the sales funnel is shaped. It is wide on one side and narrow on the other. The wide end”grabs” the liquid you pour into it and then gravity pulls the liquid through the thin end, leaving behind the residue of unqualified particles.
The purpose is to drive interested parties to the wide end of your sales funnel so you can qualify them as great prospects or identify them as”unwanted residue.”
First, start by defining your perfect customer.
Create a questionnaire for yourself that identifies the issues that your perfect customer has.
- Do they know someone who is getting married?
- Did someone they know recently pass away?
- Are they romantically involved with anyone at this time?
- Are they allergic to certain types of flowers?
You’ll have to produce your own list of qualifying questions. You are not going to discuss this questionnaire with anybody; it is merely for your planning advantage. The goal here is to work out your ideal customer’s wants and desires. Some folks purchase flowers for weddings, so you might choose to identify people that are getting married or know someone who’s getting married.
Chances are, your company has a lot of different kinds of ideal clients, or prospects. You will want to identify all of them.
Just because someone fits into your perfect customer demographic does not mean they are necessarily an perfect customer. Perhaps Bob and Jane are arranging a marriage but do not care about flower arrangements. They certainly would not be on your prospect range if this is the case.
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Therefore, you will want a way to qualify your prospects once you have identified them, and when you have pushed them into your sales funnel.
Qualifying prospects isn’t difficult. It is possible to take surveys or run polls, you can begin conversations and get people to talk so that they disclose their wants and desires, or you could make a product that appeals to your perfect customer then promote it to the ideal audience. People who qualify will bite while people who don’t, won’t.
Your sales funnel is composed of the means you use to drive prospects and potential clients to your company and close the sale. Online, you may have a blog that you write to each day. Once you get prospects to your blog, you lure them with an offer so as to receive their e-mail addresses. Then you send out periodic email messages to find those prospects interested in a product that you would like them to buy.
Some entrepreneurs go so far as to segment their prospects. They can then promote specific products to those sections.
Another means to do it is to sell something that’s easily affordable, state a $10 or $20 merchandise. Then you’ve got a list of verified buyers. You then offer you a higher-priced service or product and send out a note to your confirmed buyers to find out that nibbles on that offer. You’re driving your prospects deeper in your funnel.
If you’ve got a $100 product, for example, you need to discover the people willing to shell out that sort of cash for the benefits you are offering. But very few folks will part with that kind of money unless they know they can trust you. So you need to gradually build up some trust.
That means you will need to offer a lower-priced item. You will want to create this product, but what should happen before you do so?
At every step in the process, ask yourself,”What’s my prospect likely to perform until they trust me enough to take this action?” Then ask yourself,”What do I want to do to push my prospect to this choice?”
A typical backward strategy for a sales procedure looks like this:
- Flagship product
- Mid-range product
- Intro product
- Free informational piece (teaser)
- E-mail opt-in campaign
- Blog conversation
- Social media interaction
Offline, it might look more like this:
- Premium product purchase
- Discount offer or one-item purchase
- First time in store/window shopper
- Receives monthly brochure
- Gets on mailing list
- Checks out website
- Meet at networking event
The important thing is to know what your client wants and what you need to do in order to deliver those benefits. To get to the first stage in your sales process, you must believe backward from the point you want your client to end up. That’s how you produce your sales funnel.
Our Recommendation: ClickFunnels!
What is ClickFunnels?
ClickFunnels, a sales funnel building software, gives businesses an easier way to sell and deliver their products and services. ClickFunnels makes the process much simpler for a business to market, by offering pre built funnel options for products and services.
With ClickFunnels, it’s simple to make a marketing and sales funnel from the ground up as it incorporates all of the core components necessary to have a practical and effective sales funnel. Typically using the older more conventional sales funneling softwares, you may need to worry about all the elements. With ClickFunnels, this is all in 1 place, which makes it much easier and cheaper than conventional funnels.
ClickFunnels incorporates all these and more, offering them in a comprehensive, unified package so that you won’t need to handle them one by one. So long as you own a company, ClickFunnels has that particular funnel that is excellent for you.
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Benefits of ClickFunnels
ClickFunnels is our favorite tool, as it simplifies the whole sales and marketing funnel procedure for businesses.There are so many different kinds of sales funnels. Every one of these needing to be made specifically for a specific client. Consequently, they should be constructed in a way that they attract your preferred customer. There are funnels for webinars, revenue, membership sites, and contributor list and every 1 is quite different from the other. The wonderful thing is that ClickFunnels has you covered.
Within ClickFunnels, users may select from many different pre built attachment options. It’s as simple as picking the one which aligns best with your organization. If you are attempting to push an e-book, the approach should be much different than if you’re hoping to sell a subscription. Even if the final result of attempting to make a sale is the same. ClickFunnels saves you time and effort to begin organizing your sales funnels from scratch and accelerate your sales funnel installation.
Whenever you’ve selected your funnel, you need to obtain a template. With ClickFunnels, you are treated to many different templates and all of these are tested and proven to work. With a throng of tested and proven templates available, ClickFunnels accelerates your A/B testing interval since you don’t need to weed out templates that aren’t performing.
You may easily integrate videos, animations or videos into your template using ClickFunnels simple to use interface. Then you can begin doing your A/B testing to ascertain what works and what does not. There’s absolutely no learning curve to deal with whatsoever.
ClickFunnels Features
- Custom Domains
- A/B Split Tests
- Email Integrations
- Optin Funnels
- ClickPops
- ClickOptin
- All Advanced Funnels
- Sales Funnels
- Membership Funnels
- Automobile
- Webinar Funnels
- Hangout Funnels
- Order Pages
- Upsell Pages
- Downsale Pages
- Share Your Funnels
- Priority Support
- Priority Template Requests
ClickFunnels Pricing
ClickFunnels offers two enterprise pricing packages and a free two-week trial.
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Startup: $97/month
- 20 Funnels
- 100 Pages
- 20,000 Visitors
- Unlimited Contact Leads
- 3 Custom Domains
- A/B Split Tests
- Email Integrations
- Optin Funnels
- ClickPops
- ClickOptin
- All Advanced Funnels
- Sales Funnels
- Membership Funnels
- Unlimited Members
- Auto Webinar Funnels
- Webinar Funnels
- Hangout Funnels
- Order Pages
- Upsell Pages
- Downsale Pages
- Share Your Funnels
Enterprise: $297/month
- Unlimited Funnels
- Unlimited Pages
- Unlimited Visitors
- Unlimited Contact Leads
- Unlimited Custom Domains
- All Startup attributes, plus:
- Priority Support
- Priority Template Requests
- Visual Email Builder
- Manage Email Lists
- Send Broadcast Emails
- Track Opens, And Clicks
- Auto Responder Series
- Action Funnels
- Send Emails Based On Location
- Send Emails Based On Social Media
- Flexible & Advance Segmentation
- Lead Scoring / Action Scores
- Magic Social Contact Profiles
- Unlimited Affiliates
- Unlimited Commission Plans
- Easy To Setup – 1 Click
- One Time Payments
- Subscripition Plans
- Manage Affiliates
- See Top Affiliates
- Manage Commissions Paid
- Manage Commissions Owed
- Branded Affiliate Sign Up
- Branded Affiliate Area
- Complete Customization
- SMTP Integrations
- Billing Integrations
ClickFunnels Free Trial
I appreciate free trials because I love to test a product before I commit to spending money on it. I encourage you to at the least attempt the trial for 14 days to find out if it’s an excellent fit for your organization. With the trial, you can begin creating sales funnels from day 1.
If you are not completely sold on ClickFunnels, I would strongly recommend this free webinar training.
Another choice is picking up these two books at no cost, minus shipping. Dotcom Secrets and Expert Secrets are both written by Russell Brunson and provide you a whole lot of value. Well worth the shipping price.
In general, ClickFunnels is your best sales funnel tool for entrepreneurs and business owners. At this small investment, your ROI is destined to go up significantly.