What’s marketing funnel? The marketing funnel is a metaphor that marketers use to describe the customer adoption process. The marketing funnel usually consists of four stages…. also known sometimes as (AIDA for short).
Awareness is about catching your customer’s attention by providing valuable info or content that is relevant to them. Then there is Interest where you focus on convincing your customer that they need what you are selling and then direct them to decision/action step where they move forward and buy your product or service. And then finally comes, loyalty where consumers stay loyal to your offerings and keep this marketing funnel process in loop.
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