Why Building Trust is Important to Your Sales Funnel


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Do you need trust to properly construct a sales funnel? Matt Ackerson of Autogrow.co makes a case for connection before profit.

From this episode:
Matt: People are people, and markets are different, based on what you’re selling. As you mentioned, buying cycles will vary greatly based on the amount of money that is being spent, and that’s generally a direct relationship. If I’m offering – and this is one of- this is our tripwire within the AutoGrow.co sales funnel – is a swipe file – basically a curated collection of examples of different parts of sales funnels that we have found to convert really well – landing pages, pop-ups, lead magnets, all that good stuff, and it’s $7, but it’s an impulse purchase.

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Watch more videos from GowerCrowd:

The Real Estate Crowdfunding Show (Full Episodes) –
The Real Estate Crowdfunding Show (Highlights) –
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