Why SaaS Companies Fail at Content Marketing

The problem many Saas (Software as a Service) companies are having with content marketing and SEO is they haven’t woken up to the fact that no one cares about the technology, at all. They just don’t. Their audience could care less about how the service’s network is secured or about the technology behind the software. So what happens when you have a product no one has heard of? A product that brings something new to the marketplace?

What SaaS audiences want, and care about, is a result. A solution to a problem. Think about this, if your target audience is an office manager or CEO’s of companies, why are you publishing articles about the newest and greatest innovations in your industry? You have to think about who your audience truly is, and it’s not the C-Suite. The solution? Primal Storytelling! Focus on your tribe, your story, and then add the primal emotions and urges that resonate. This is exactly what Primal Storytelling helps you do!

If you’re having a real tough time developing content for your product or service and you’re not sure how to connect with your audience, contact me. Even if you’re just looking for ideas, contact me: anthony@candoideas.com

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