What’s an inexpensive and effective way to attract and close more leads?
Drive Your Leads to Landing Pages
In this week’s Fourandhalf internet marketing blog, John talks to us about the importance of landing pages, and why it’s better to drive your AdWords leads to a landing page rather than your website.
There are three key reasons:
– Tracking – you know what’s working.
– Targeting – you can make your landing pages specific.
– Transitions – you can change and remodel your landing pages with ease.
We Love Your Website, Too. But Not for This.
Before you start to explain that you really want more website traffic, know this:
AdWords traffic does not strengthen your SEO.
It just doesn’t. If someone tries to tell you otherwise, you have our permission to shout Liar, Liar, Pants on Fire.
Do What Amazon Does
There’s a reason the top dogs like Amazon and Microsoft use landing pages. There’s a reason we’ve invested a lot of time and resources into becoming experts in landing pages at Fourandhalf.
When you put the time and effort into creating a smart, focused AdWords campaign, you want to make sure you’re maximizing your achievements.
Driving people to your website won’t do that. You need to create a landing page.
Check out the blog here, for more information on how to close with landing pages.
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