You Ask, I Answer: Content Strategy and Marketing Funnel?


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Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?”

Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer journey, not the customer experience. It is vital to have useful content all along the customer experience. Watch the video for full explanation.

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