Oksana asks, “How important is it to build your content strategy around a marketing funnel? Why do you think so?”
Recall that the marketing funnel is an operations-focused framework to delineate roles and responsibilities. It’s not the customer journey, not the customer experience. It is vital to have useful content all along the customer experience. Watch the video for full explanation.
Subscribe to my weekly #email newsletter:
Please subscribe to my YouTube channel for more #marketing and #analytics videos!
Need help with your company’s #data and #analytics? Let me know:
Join my free private Slack group, Analytics for #Marketers:
Grab my newest book, AI for Marketers: