Your Secondary Sales Funnel
So last week in episode 8, we talked about your primary sales funnel and I promised you we’d dive into secondary funnels next, so here we are.
So a little recap.
We know that your primary sales funnel is really designed for people that are ready to buy.
And those that are ready to buy isn’t as large as you think.
Say you get 100 leads.
50 will never buy.
The “ready” buyers are only 15% of what’s left. So that’s 7.5 clients.
So that means, if you stopped there (which a lot of people out there are doing), you’re letting most of these prospects fall through the cracks.
So, while these leads aren’t converting as fast as you’d like them to, it doesn’t mean they won’t (and the data shows that to be true).
So, this is where your secondary sales funnel comes into play.
And that’s how you follow up with those leads.
Are you ready to dive in?
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