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Most of us Marketed Having one big … we’re too smart for our own good.
Why? Beacause we put our “copywriter” hat on and we over-complicate our message. Just Disremember That, if you’re a marketer, most of Your market understands Their LESS you do.
You Need to ask: HOW Your market Talk about Your idea? The Uneasy is Come up WITH a new big idea. The part is Communications That idea in a way Your will understand.